Bridgestone MEA’s managing director says the firm was honoured to be awarded Tyre Technology Provider of the Year Award 2023 for the second successive year during the Truck and Fleet ME awards which took place recently in Dubai.
The event, which was held in The Ritz Carlton, JBR, in Dubai, was intended to recognise and honour the top performers in the truck and fleet industries.
Bridgestone won the award in recognition of the company’s contributions to innovation and excellence, as demonstrated by its extensive line of technologically advanced products and services.
These cutting-edge technologies were developed in response to the industry’s urgent need to provide products that promote secure and economical transportation. The award further highlights Bridgestone’s calibre in producing innovations and state-of-the-art technology that help make cities smarter and safer, said the firm.
“Bridgestone is honoured to have received this award for the second year in a row in recognition of our committing to foster innovation,” said Jacques Fourie, VP and managing director, Bridgestone Middle East and Africa.
“As we continue to evolve as a provider of mobility solutions, technology is the cornerstone of our vision for the future. We are working to integrate the most cutting-edge solutions that will support sustainability, efficiency, and safety. I want to express my gratitude to every member of the Bridgestone family for working so very hard to embody our mission statement – Serving society with superior quality.”
Bridgestone’s smart tyres are designed to improve the driving experience by utilising cutting-edge future technology that gives the driver real-time information and evaluation on the condition of the road surface through a sensor located inside the tyre tread. The sensor wirelessly sends the information to the vehicle’s analytical equipment, and this information is subsequently wirelessly relayed to the driver through an in-car display.
Bridgestone’s iTrack solutions, monitoring system for detecting tyre damage issues in real-time, TPMS for mining and off-road tyres and Webfleet Solutions, whose applications range from transport management systems and on-board cameras to mileage and HGV specific navigation, are some other advancements.
