General Trading & Equipment CJSC, known as GTE, has taken a significant step toward expanding its market share in the Middle East by becoming the exclusive importer of Keestrack mobile crushing and screening equipment in Saudi Arabia.
Founded in 1976, GTE has emerged as a prominent provider of Construction Equipment and Construction Systems solutions, earning a reputation for its exceptional after-sales service and customer support. The company has played a pivotal role in the growth of Saudi Arabia’s infrastructure and industries.
Dr. Mohamed Shams Elramly, general manager at GTE, outlined the company’s mission, stating, “The mission of GTE is to have strong relationships with its customers by providing best-in-class solutions, products, and service and support. This is why GTE is happy to add Keestrack state-of-the-art crushing and screening equipment to our product portfolio.”
Keestrack CEO Frederik Hoogendoorn and Giovanni Bartoli, area sales manager at Keestrack, expressed their enthusiasm for collaborating with GTE to expand their presence in the Saudi Arabian market. Hoogendoorn noted, “GTE is a very professional and experienced company in the construction business with excellent staff, and they have the same customer focus as Keestrack: solution-oriented.”
Headquartered in Damman, GTE operates through nine branches, each equipped with its own sales and after-sales support, alongside five service centers with workshops. The company comprises three divisions: Construction Equipment, Cleaning & Industrial Equipment, and Construction Systems, serving diverse sectors, including construction, agriculture, infrastructure, mining, warehousing, facility management, utilities, industrial factories, and oil & gas. Giovanni Bartoli pointed out that, for Keestrack equipment, the initial focus in Saudi Arabia will be on quarrying and mining, with potential expansion into recycling businesses.
One standout reason for GTE’s decision to become a Keestrack dealer is the ability to offer fully electric-powered mobile crushing and screening equipment. Keestrack’s cutting-edge machinery is designed to reduce the cost of ownership while providing flexibility in drive systems and electric interconnectivity. This introduction of mobile crushing and screening technology will offer GTE a significant opportunity in Saudi Arabia, where stationary applications are more prevalent. Bartoli expressed confidence in GTE’s ability to convey the advantages of high-capacity mobile crushers and screens to their clients.
Keestrack, a global specialist in mobile crushing and screening equipment for the mining & quarrying, recycling, and aggregates industry, has been a pioneer in electric drives since 2012. The company introduced electric plug-in systems with onboard diesel/gen-sets for situations where electric plug-ins were unavailable. In 2021, Keestrack took a giant leap with the ZERO-drive machines, which eliminate the need for any onboard combustion engine. Electric motors power most of Keestrack’s mobile equipment, enhancing efficiency and sustainability. Additionally, a tracked engine/generator unit, introduced in 2022, serves as a backup power source for the ZERO-drive machines, ensuring continuous operation even in areas without grid connections.
With GTE’s extensive experience and Keestrack’s innovative technology, the partnership is poised to revolutionize the construction and mining equipment landscape in Saudi Arabia, offering customers cutting-edge solutions and exceptional service
