HD Hyundai Infracore has announced a significant achievement by clinching expansive orders for their renowned DEVELON range of excavators and wheel loaders from esteemed clients in Saudi Arabia and Brazil. The order comprises a massive total of 131 DEVELON units.
The company will deliver 30 53t excavators and 50 sizeable wheel loaders to a pair of construction corporations in Saudi Arabia. These machinery units are earmarked for deployment in the ambitious NEOM city project. Given the monumental scale of NEOM’s development, there has been a surging demand for large construction equipment in the region. Rising to the challenge,
HD Hyundai Infracore has initiated strategic sales campaigns via its Dubai office, augmented with new dealership inaugurations in close proximity to NEOM city. The company has also expanded its service personnel to guarantee the delivery of these crucial orders.
Demonstrating its burgeoning presence in Saudi Arabia, HD Hyundai Infracore has, with these new orders, amassed sales of 846 units spanning excavators, wheel loaders, and ADTs. This represents a whopping 51.6% growth over the 558 units sold on a year-on-year basis.
Simultaneously, Brazil has commissioned the company for 51 DEVELON excavators to support its intensifying public infrastructure ventures. Of these, twenty-two large excavators, both 80t and 53t variants, will find their roles in a railway development project in Mato Grosso. Meanwhile, twenty-nine 14t mid-sized excavators are destined for a public initiative in Rio Grande do Sul. Notably, the latter project will exclusively feature DEVELON’s 14t excavators equipped with custom engines, fulfilling the client’s specific request for enhanced maintenance.
An HD Hyundai Infracore spokesperson remarked on this achievement, saying, “We continue to be successful in winning orders for DEVELON products from large global construction companies,” and added, “We will use this as an opportunity to expand our market share for large equipment in other similar markets around the world.”
Parallelly, HD Hyundai Infracore is executing a multifaceted marketing blueprint to magnify DEVELON’s international brand stature. This includes a blend of Out-of-home (OOH) advertisements in airports across Colombia, Ghana, Brazil, and Saudi Arabia, content dissemination on its Youtube channel boasting 100,000 subscribers, and hosting dedicated events for regional dealers and clientele.
