GEHL, a brand with a heritage dating back to 1859 and known for its compact machinery including telehandlers, backhoes, skid steers, and track loaders, has officially launched in the UAE. German Gulf Enterprises is now the exclusive dealer for GEHL in the region.
The partnership was celebrated at a recent launch event where German Gulf Enterprises introduced two new models of skid steer loaders, R164 and R180, to the MENA region. The event was attended by Ayman Ahmed, CEO of Bukhtir Industrial, Ahmad Swaid, Deputy General Manager of German Gulf Enterprises, GEHL’s Managing Director ME Benoit Renard, and Jérémie Calteau, Sales Manager at MANITOU MIDDLE EAST FZE.
Ayman Ahmed expressed his enthusiasm for the partnership, stating, “This collaboration with GEHL reflects our commitment to providing high-quality, reliable equipment to our customers in the UAE. The introduction of GEHL’s range of telehandlers, backhoes, and the recently launched R164 and R180 models signifies a new era of efficiency and productivity in the construction industry.”
The event highlighted GEHL’s value-for-money proposition, supported by a comprehensive uptime guarantee. Customers are assured of replacement equipment if breakdowns exceed three days, ensuring minimal disruption to their operations. Additionally, the first ten customers placing bulk orders will benefit from this offer.
GEHL’s skid steer loaders come with an impressive warranty of up to 5,000 hours, exceeding the industry standard by more than 25%. German Gulf Enterprises also offers a service contract and a guaranteed buy-back or trade-in program, providing exceptional long-term value to customers.
The new R164 and R180 models feature 70 HP engines, an overall height of 1948mm, and a standard hydraulic flow of 71.4 l/min, with an optional high-flow capability to enhance versatility and performance. These models are designed to meet the diverse needs of construction professionals across the region.
Benoit Renard shared his excitement about the partnership, saying, “We are thrilled to collaborate with German Gulf Enterprises and bring our advanced skid steer loaders to the MENA region. Our equipment is engineered for durability and efficiency, ensuring our customers achieve their project goals with ease.”
The event also included an awards ceremony to honor GEHL customers who have been selected as GEHL Champions, recognizing their loyalty and commitment to the brand.
