Sinoboom has appointed JCB’s former regional access sales manager for the Middle East and Turkey Alistair Palacioglu as the new business development director at Sinoboom Middle East.
Sinoboom’s rapidly expanding activities in the Middle East are being enhanced by the appointment of Palacioglu into the role, said the company.
Palacioglu brings many years of experience of the sector and is well known to customers in the region, it added in a statement.
The appointment is effective 1st July 2024 and follows the recent opening of Sinoboom’s Middle East subsidiary which was attended by most of the region’s leading rental companies.
“I’m delighted that Alistair can join us and bring his unrivalled experience to this post” said Dawei He, Overseas Sales Director at parent company Hunan Sinoboom Intelligent Equipment. “Alistair will head up our rapidly growing team of support and sales staff in the UAE and wider region”.
“I’m excited by the modern designs and high quality of the extensive Sinoboom range, particularly the large booms that are vital in this region,” commented Alistair Palacioglu on his new appointment, adding that the parent company’s major investment in staff and facilities at its new UAE subsidiary was a sign of its commitment to customers in the region.
