Just eight months after its launch, Uriquip, an international equipment trading company founded by industry veteran Uri Toudjarov, has become a multi-million-dollar success. The company’s swift rise is credited not only to Uri’s extensive experience and reputation in the construction sector but also to the cutting-edge technology behind its online sales platform, powered by Krank.
Uriquip’s impressive early success includes landmark deals such as the sale of a reconditioned 650-ton crawler crane and two 500-ton all-terrain cranes to clients in Latin America, as well as the delivery of a new 550-ton all-terrain crane to a customer in Africa. With an inventory of over 200 cranes, including a 2016 Liebherr LR1600 and a 2024 Bullit, Uriquip has become a major player in the international crane market. The company’s stock, located in Houston, Texas, ranges from 40- to 130-ton cranes, with several RT1100 rough terrain cranes among its offerings.
While Uri’s deep industry knowledge and network are key to the company’s rapid growth, much of the success also comes down to the advanced technology that powers Uriquip’s online trading platform. The platform, built using Krank’s enterprise-grade SaaS technology, allows the seamless marketing of used equipment, helping sellers reach buyers more efficiently and scale their businesses.
“Our Krank-powered technology is not only slick, efficient, and user-friendly – it also creates a high level of business respectability that reassures buyers when dealing with a start-up company,” Uri Toudjarov commented.
Uriquip’s online platform enables buyers to browse a wide portfolio of high-quality equipment, view detailed specifications, inspect high-resolution images, and access condition reports. This transparent and accessible approach has made customers feel comfortable making large purchases through the site, according to Michael Toudjarov, Uriquip’s head of marketing.
Kyle Jackson, Krank’s global customer success team lead, highlighted how the collaboration has benefited both companies: “Partnering with Uri to create the Uriquip platform has been an incredibly rewarding experience. We tailored the system to meet Uriquip’s unique needs, and the success we’re seeing is reinforcing our commitment to creating innovative solutions that drive business forward.”
