Yanmar Compact Equipment (Yanmar CE) has named Jon Lopez as its new President for the Europe, Middle East, and Africa (EMEA) region, effective November 1, 2024. Tasked with overseeing Yanmar CE’s strategic growth and operational goals, Lopez’s appointment reflects Yanmar’s commitment to strengthening its market presence in the region’s rapidly evolving compact equipment sector.
Lopez brings over 20 years of global leadership experience across diverse industries, including construction equipment, steel, automotive parts, and energy systems. His most recent role was Senior Vice President of Truck and Mounted Forklift at HIAB, where he gained extensive expertise in operational efficiency, business development, and supply chain management. Yanmar CE anticipates that Lopez’s multi-disciplinary background and business acumen will significantly contribute to the company’s growth in EMEA.
“We are excited to welcome Jon to the Yanmar Compact Equipment team,” said José Cuadrado, CEO of Yanmar CE. “His track record in international business and commitment to operational excellence align perfectly with our goals for sustainable growth in the EMEA region. Jon’s leadership will be vital as we continue to position Yanmar CE as a top player in the compact equipment market.”
Lopez himself expressed enthusiasm for the role, stating, “The EMEA region presents exciting opportunities for growth. I look forward to working closely with our talented team to deliver innovative, customer-focused solutions while driving operational excellence. Together, we aim to strengthen Yanmar CE’s market leadership and support a sustainable future for our customers and communities.”
An industrial engineer from Bilbao, Spain, Lopez has an impressive academic background, including a master’s degree in Lean Manufacturing from the University of Tennessee and an Executive Program in General Management from IESE Business School in Barcelona. His career has spanned several countries—China, Brazil, Poland, Sweden, Denmark, and Ireland—giving him valuable insights into cross-cultural collaboration and international business practices.
In his new position, Lopez reports directly to José Cuadrado and joins the CE Executive Leadership Team, where he will collaborate with senior leaders to further Yanmar CE’s strategic objectives in the compact equipment industry.
Lopez, an avid tennis player and golfer, brings both professional expertise and a global perspective, which will serve Yanmar CE’s ambitious goals for growth and market leadership in the EMEA region
