Sinoboom Intelligent Equipment has launched a striking new global paint scheme, officially unveiled at the CICEE 2025 exhibition on 15 May in Changsha. Held at the company’s booth at 10:30 a.m., the unveiling was witnessed by industry leaders, experts, customers, and media, heralding what Sinoboom described as a symbolic new chapter in its commitment to innovation, safety, and customer-centric manufacturing.
The refreshed global coating — dubbed “Red Flame Reborn” — blends bold aesthetics with technical excellence, with Sinoboom stating that the new colours encapsulate the spirit of its evolving brand.
The new paint scheme features two primary colours: “Star Flame Red” (RAL 2002) and “Star Shield Green” (RAL 6012). The vibrant red pays homage to the brand’s origins, using an upgraded version of the company’s signature shade applied with automotive-grade coating technology for enhanced durability and gloss. Meanwhile, the deep green offers a modern contrast, representing Sinoboom’s emphasis on industrial safety.
“This is not only a colour renewal, but also an embodiment of our brand values and a tangible presentation of the ‘customer-centric’ concept,” explained Susan Xu, General Manager of Sinoboom. “Red symbolises our original aspiration and heritage, while green defines innovation and the future. The fusion of the two colours reflects Sinoboom’s brand philosophy of ‘staying true to our roots while daring to break through.’”
Beyond aesthetics, the paint scheme signifies major advancements in Sinoboom’s manufacturing process. The company’s new coating incorporates international automotive-grade anti-corrosion technology and a proprietary high-build powder coating process. This ensures enhanced edge protection, better retention of gloss and colour even in extreme temperatures, and a lower surface tension to minimise dirt adhesion —making maintenance quicker and easier for operators.
Enhanced Equipment Identification and Fleet Efficiency
The updated visual identity extends to how Sinoboom units are identified and categorised. The “Dual-colour system, triple label decoding” approach combines brand colours with power type identifiers: Electric Green, Diesel Yellow, and Hybrid Blue. This triple-coding system is designed to improve fleet management, enabling quicker identification and operational efficiency on site.
In line with Sinoboom’s broader quality assurance strategy, every machine undergoes a comprehensive coating process that acts as a lightweight protective layer. Each batch of raw materials is subjected to rigorous ageing and salt spray testing. Quality checks also cover a range of parameters including colour consistency, adhesion, and hardness, ensuring that every finished product meets exacting standards.
The launch of the “Red Flame Reborn” era signals Sinoboom’s ambitions to further cement its position as a global leader in the intelligent equipment space. With a bold new look backed by high-performance coating technology, the brand says it is ready to lead the next wave of innovation in powered access equipment.
As Xu noted during the launch ceremony, “We will continue to lead the development of the industry with superior products and services, creating more value for our global customers.”
