Sinoboom Middle East and Africa’s rapid rise in the market was recognised at the 2025 Construction Machinery Middle East (CMME) Awards last night after it won Newcomer in the Year.
Hosted at the Ritz-Carlton in Dubai, the award was accepted by Alistair A. Palacioglu, Vice President and General Manager of Sinoboom MEA, alongside Motaz al Zaiem, General Director at Al Marwan Group Holding, a significant Sinoboom partner in the region.
Sinoboom has a long history in the Middle East region spanning over a decade, building a solid foundation of customer trust and a reputation for high quality equipment and service.
The firm was formally established in Dubai in April 2024, a strategic move which has enabled further growth and enhanced, localised customer service with full support for sales, after-sales, spare parts supply, training and more.
The CMME Awards team elaborated on the judges’ decision, saying, “This award celebrates those who have launched with purpose and proven they’re here to stay. Sinoboom hit the ground running in the Middle East with over 100 machines deployed, a safety-first design philosophy, and a product range tailored to regional needs. Their bold arrival has truly earned them this title!”
CMME’s head of content Stephen White added: “Sinoboom MEA has made an ambitious start in the Middle East market. In just one year, the company has delivered over 100 high-reach boom lifts to major projects across the Gulf — combining Chinese manufacturing strength with region-specific responsiveness.
“Their focus on safety, sustainability, and operator-first design has resonated with both rental firms and contractors looking for next-generation access solutions. With a product range that includes electric and hybrid lifts tailored to indoor and urban job sites, Sinoboom is not just filling a market gap — it has very quickly joined a group of leading Chinese access equipment reshaping the regional market. Congratulations to the team at Sinoboom Middle East — your bold arrival has truly earned you the title of Newcomer of the Year.”
Alistair Palacioglu said, “We are absolutely delighted to receive this award. It’s a true testament to the hard work and dedication of everyone in the Middle East and Africa team, and of course to our trusted partners and valued customers!”
