MYCRANE, the first global platform for online crane rental, has unveiled its latest innovation—MYCRANE Auction, a powerful feature designed to transform how crane rental services are procured. The new auction tool introduces a faster, more transparent rental process and promises tangible value for both customers and suppliers.
The auction module, now live on MYCRANE’s main platform, supports a range of auction formats, including reverse auctions, forward auctions, and sprint formats. Initially, the reverse auction option is expected to be the most popular — particularly for high-value, urgent or highly competitive projects — allowing users to receive live bids from verified equipment providers in real time.
According to MYCRANE, the dynamic bidding system can cut procurement times by up to 60% and deliver cost savings in the range of 10–20%.
“From day one, MYCRANE has sought to simplify and modernise the crane rental process,” said Andrei Geikalo, MYCRANE founder and CEO. “With the introduction of our auction module, we’re taking another big step forward—offering customers complete visibility of supplier pricing in real time, while helping our partners compete on a level playing field.”
Customers using the auction tool gain full control over the timing and scope of their rental requirements. The system enables side-by-side comparison of bids and improved decision-making through a user-friendly, transparent interface. Suppliers, meanwhile, can submit bids directly through the platform or, if they’ve quoted offline, be invited to compete during live bidding events.
Initially focused on crane rental jobs, MYCRANE Auction will soon expand to include transport services, allowing equipment suppliers to arrange moves using qualified transport providers via the same real-time, competitive process.
“MYCRANE Auction removes uncertainty from the process,” Geikalo added. “For suppliers, it provides a transparent and efficient way to win more jobs, reduce time spent on negotiations, and gain access to high-value opportunities—all while ensuring they are competing fairly on the merits of their service, availability, and pricing.”
The auction function is fully optional and can be activated at the discretion of the customer. MYCRANE anticipates the tool will be used in approximately 20–30% of transactions, especially where speed, complexity or budget constraints are key concerns.
Early adopters of similar reverse auction systems in sectors such as heavy equipment, industrial services, and spare parts have reported strong cost-efficiency gains, improved supplier transparency, and significantly faster procurement cycles—trends MYCRANE aims to replicate in the crane rental space.
