Dulsco People has launched a next-generation driver safety initiative that harnesses artificial intelligence (AI), psychometrics and the metaverse as a radical new way to conduct defensive driving training in the UAE.
The programme, introduced by Dulsco Group’s manpower operation in June 2025, is said to reflect the UAE Government’s commitment to improving road safety and is already setting new standards for fleet operations across the country. Delivered through DigiSkills’ immersive heads-up-display (HUB), the system has been developed in partnership with Connected Safety Net (CSN) and integrates digital micro-learning, dynamic performance tracking, and personalised upskilling.
At its core, the initiative uses psychometric testing to create individual risk profiles, while AI monitors driving behaviour – including acceleration, braking, lane handling and speed. Predictive analytics highlight potential risks before incidents occur, and a real-time feedback loop connects drivers, managers and trainers to encourage immediate corrective action and long-term improvement.
The programme also introduces a QR-enabled Driver Passport. Updated weekly through CSN dashboards, it provides full visibility into each driver’s compliance status, training history and performance record.
The next development phase will see drivers enter a metaverse-powered simulation environment, allowing them to practise and refine defensive driving skills in a risk-free yet realistic setting. Since its rollout, 251 drivers have been trained, with plans to reach more than 600 by the end of 2025.
“Safety is a key priority for Dulsco People, and we are committed to protecting our drivers, passengers and the communities we serve,” said Antony Marke, CEO of Dulsco People. “Traditional training too often relies on one-off compliance sessions and fails to engage drivers meaningfully. Our approach changes the game by integrating AI analytics, continuous monitoring and personalised learning into one system.”
Paul Richardson, Group Managing Director at CSN, added: “We are extremely proud of our collaboration with Dulsco People. Their eagerness to embrace technology for real business transformation makes this partnership truly special. Together we are raising the bar for fleet safety in the region.”
The AI and metaverse programme builds on a series of recent safety investments by Dulsco People, including the adoption of a comprehensive Safety Management System (SMS), the DriveSafe Telematics (GreenRoad) behavioural tool, and the Save Fast cloud platform to minimise workplace incidents, reduce insurance costs and streamline reporting.
