CASE Construction Equipment, in partnership with its official Saudi dealer Arabian Auto Agency (AAA), marked the Kingdom’s 95th Saudi National Day with a special Customer Open Day in Riyadh on September 29th. The event brought together more than 200 customers and partners in a celebration that combined Saudi cultural heritage with a showcase of CASE’s latest construction machinery.
The gathering reflected CASE CE’s deepening ties with the Kingdom’s construction community and its ongoing support for national growth and development.
We often see customer days in the region which put the spotlight on new product launches or services but this was a day and evening event with a thoughtful nod to Saudi’s own rich heritage.
Set against a festive backdrop, the event highlighted the close relationship between CASE, AAA, and their customers, but guests were also invited to enjoy traditional folk performances and hospitality while engaging with AAA’s team of sales, service, and parts experts.
Mr. Maan Gharaibeh, General Manager of Arabian Auto Agency, welcomed attendees and reaffirmed the company’s focus on customer satisfaction, strong aftersales support, and technical expertise. The event served as a tangible demonstration of both brands’ commitment to the Saudi market and their long-term role in supporting infrastructure growth under Vision 2030.
“Hosting events like this allows us to celebrate the strong culture of the Kingdom while reinforcing our dedication to the clients building its future,” said a spokesperson for CASE Construction Equipment Middle East and Africa. “We are proud to partner with AAA to offer more than just machinery; we offer a strong local presence and a shared vision for success.”
Showcasing solutions and innovation
The Saudi market is considered one of the most exciting construction centres in the world with the Saudi Vision programme demanding rapid modernisation of the industry and its contractors. CASE CE has its own award-winning range of equipment that it has been steadily revamping in recent years.
The Open Day was an opportunity for customers to experience CASE’s diverse equipment line-up first-hand. A total of ten machines were on display, including the 570V Backhoe Loader, Skid Steer Loaders with a variety of attachments, Soil Compactors, and Wheel Loaders.
Customers were able to explore each model in detail and discuss technical features, applications, and financing options directly with CASE and AAA specialists.
The interactive format encouraged meaningful dialogue between customers and the dealer, allowing visitors to better understand how CASE equipment can enhance productivity and efficiency on site.
“Customer feedback was overwhelmingly positive, with attendees expressing appreciation for the opportunity to directly interact with the team and view the machinery firsthand. The Customer Open Day successfully strengthened relationships with key clients across the construction sector, laying the groundwork for future success in Saudi Arabia,” explained the CASE CE team.
For CASE CE and Arabian Auto Agency, the successful Customer Open Day not only celebrated Saudi National Day but also reinforced the message that they share a commitment to supporting the Kingdom’s ambitious development journey. And they have the machinery to do it.
