CASE Construction Equipment, in partnership with its official Saudi dealer Arabian Auto Agency (AAA), marked the Kingdom’s 95th Saudi National Day with a special Customer Open Day in Riyadh on September 29th. The event brought together more than 200 customers and partners in a celebration that combined Saudi cultural heritage with a showcase of CASE’s latest construction machinery.
The gathering reflected CASE’s deepening ties with the Kingdom’s construction community and its ongoing support for national growth and development.
“Hosting events like this allows us to celebrate the strong culture of the Kingdom while reinforcing our dedication to the clients building its future,” said a spokesperson for CASE Construction Equipment Middle East and Africa. “We are proud to partner with AAA to offer more than just machinery; we offer a strong local presence and a shared vision for success.”
A celebration of culture and commitment
Set against a festive backdrop, the event highlighted the close relationship between CASE, AAA, and their customers. Guests enjoyed traditional folk performances and hospitality while engaging with AAA’s team of sales, service, and parts experts.
Mr. Maan Gharaibeh, General Manager of Arabian Auto Agency, welcomed attendees and reaffirmed the company’s focus on customer satisfaction, strong aftersales support, and technical expertise. The event served as a tangible demonstration of both brands’ commitment to the Saudi market and their long-term role in supporting infrastructure growth under Vision 2030.
Showcasing solutions and innovation
The Open Day also gave customers an opportunity to experience CASE’s diverse equipment line-up first-hand. A total of ten machines were on display, including the 570V Backhoe Loader, Skid Steer Loaders with a variety of attachments, Soil Compactors, and Wheel Loaders.
Customers were able to explore each model in detail and discuss technical features, applications, and financing options directly with CASE and AAA specialists. The interactive format encouraged meaningful dialogue between customers and the dealer, allowing visitors to better understand how CASE equipment can enhance productivity and efficiency on site.
Feedback from attendees was highly positive, with many praising the chance to engage with the brand in a relaxed and celebratory setting. The event further strengthened CASE and AAA’s relationships with key stakeholders across the Kingdom’s construction and infrastructure sectors.
The successful Customer Open Day not only celebrated Saudi National Day but also reinforced CASE and Arabian Auto Agency’s shared commitment to supporting the Kingdom’s ambitious development journey.
