Hyundai Doosan Infracore (HDI) has announced that is replacing the DOOSAN brand on its construction equipment and introducing its new brand named ‘DEVELON’.
HDI confirmed today that it will be changing the brand name on its construction equipment to ‘DEVELON’, a change which takes place a year and a half after HDI becoming a subsidiary of HD Hyundai.
With the change of the brand name, the new DEVELON decal will be used on HDI’s construction equipment.
It added that the launch of the new brand had been planned since it became a subsidiary of HD Hyundai in August 2021. It plans to “take a leap forward to becoming a global top-tier player in the construction equipment industry with the launch of the new brand”.
“Our three construction equipment businesses have already solidified their status as one of the key business pillars of HD Hyundai and have built an unwavering foundation for achieving performance targets and creating synergistic effects among them, amid the rapidly changing global economic environment,” said Cho Young-cheul, CEO, HDI.
HDI said it plans to introduce a more detailed brand story and vision by releasing a ‘New Brand Showcase’ through social media by the end of February. It will also unveil equipment with the new brand name DEVELON at CONEXPO-CON/AGG 2023, which will be held in Las Vegas in the US this coming March.
“DEVELON will lead the future market of electrification and automation to spur growth and continue to be a brand of choice for our customers,” added Young-cheul.
