The recent ARA Show in New Orleans played host to a unique and challenging contest organized by Genie, a notable event that has captured the attention of the equipment rental industry. At the heart of the competition was the aim to win a Genie® GTH™-5519 telehandler, along with a new telehandler auger attachment—a prize that was claimed by Jared Hicks, General Manager of Bootheel Parts & Equipment based in Poplar Bluff, Missouri, after a rigorous two-day endurance test.
Contestants were required to stand on podiums around the Genie machine for as long as possible during the show, from February 19th to 21st, with additional time credits for correctly answering trivia questions. Hicks emerged victorious with a total of 18 hours, 40 minutes, and 40 seconds, showcasing not only physical stamina but also quick thinking and a broad knowledge base.
On his win, Hicks shared his strategy and excitement, emphasizing the physical and mental preparation that went into the competition. The significance of the victory was not just personal but also professional, as the prize telehandler promises to be a valuable asset for his company, Bootheel Parts & Equipment, which serves a diverse clientele including contractors, homeowners, and event planners in the tri-state area.
The competition also highlighted the personal touch and customer-centric approach of local businesses like Bootheel Parts & Equipment, which has been a fixture in its community for over two decades.
Keith Hovey, from Genie, commented on the intention behind the competition—to demonstrate the resilience of their telehandler family through a test of human endurance and intellect. The event was not just about the toughness of machinery but also celebrated the spirit and dedication of those in the industry.
Other notable participants included Ian Kleinsasser of North Mountain Equipment Rental, Josh Blankenship of ABC Equipment Rental, and Sheila Ann Schmidt of Sportsplex Rentals, each bringing their unique strengths and demonstrating the competitive and resilient nature of industry professionals.
This distinctive competition at the ARA Show not only brought attention to Genie’s new offerings but also fostered community spirit and highlighted the impressive capabilities and determination of individuals in the equipment rental industry.
