Yanmar Compact Equipment (Yanmar CE) has announced a strategic shift in focus for 2025, prioritizing direct support for its global dealer network and customers. As part of this decision, the company will forgo participation in the 34th edition of the prestigious bauma exhibition in Munich, Germany, the world’s leading construction machinery event.
While Yanmar CE acknowledges bauma’s significance in fostering industry collaboration and innovation, the company has chosen to channel its resources into localized initiatives aimed at enhancing customer experience and strengthening dealer relationships.
“This strategic decision reflects our commitment to close engagement and focus on what matters most — our customers and dealer network,” said Jon Lopez, President of Yanmar CE’s Europe, Middle East, and Africa (EMEA) region. “While bauma remains a fantastic platform for the global construction equipment community, we believe this approach allows us to provide even greater value during a period of dynamic industry change.
”Yanmar CE plans to launch a series of initiatives designed to bolster its partnerships and support sustainable growth across its markets. These targeted efforts aim to deliver innovative solutions and provide exceptional service to its stakeholders, reinforcing the company’s dedication to customer success.Yanmar CE extended its gratitude to bauma’s organizers for their continued contributions to the construction equipment industry. While the company will not participate in the 2025 event, it looks forward to exploring future opportunities to engage with this esteemed platform.
By prioritizing localized support and direct engagement, Yanmar CE underscores its commitment to adapting to industry needs and delivering value where it matters most.
