JLG Industries, Inc., an Oshkosh Corporation business, has launched its newly redesigned corporate website, JLG.com, aiming to significantly enhance user experience, brand innovation, and customer support. The revamped site introduces improved navigation, personalised content, and new digital tools designed to streamline equipment selection and resource access.
“We recognised that our online presence needed to evolve to better serve our customers,” explained Nancy DeZarn, Senior Manager of Digital Marketing at JLG. “This redesign is not just a cosmetic upgrade; it creates a comprehensive, interconnected digital experience that delivers what our customers need, from initial product research to ongoing support, all in one seamless experience.”
Key enhancements introduced in the new JLG.com include:
Enhanced Navigation: The updated website features restructured navigation to allow quick access to essential resources like manuals, BIM files, specification sheets, and brochures. A unified search functionality seamlessly integrates JLG.com and Online Express, the company’s e-commerce platform.
Product Hubs: Each product now includes a dedicated hub connecting specifications to complementary offerings such as training, spare parts, troubleshooting guides, and accessories, providing a comprehensive view in one convenient location.
Equipment Selector Tool: A new interactive tool offers personalised machine recommendations based on specific project requirements, assisting customers in choosing the most suitable equipment efficiently.
Content Personalisation: Tailored content ensures relevance for diverse user groups, catering equally to new visitors exploring equipment options and experienced fleet managers seeking detailed product information.
Innovation and Thought Leadership: The website prominently showcases JLG’s latest innovations, including ClearSky Smart Fleet™ IoT technology and industry insights through its corporate blog, #DirectAccess.
Full Lifecycle Support: JLG emphasizes its capability as a single-source solution for the complete machine lifecycle, from acquisition and maintenance to training and aftermarket services, enhancing its competitive positioning in the industry.
A customer-focused design process was instrumental in developing the new digital platform. Extensive user research, including customer and stakeholder interviews, informed the creation of detailed customer journey maps. Multiple rounds of usability testing ensured that design decisions aligned closely with user needs and expectations.
According to DeZarn, the digital evolution at JLG will continue beyond this launch. “Digital engagement is key to how our customers interact with JLG, and we plan to continue investing in our web properties to create a cohesive and dynamic experience. Whether you’re just beginning to learn about JLG or managing a large fleet, we want to ensure our digital experience serves you every step of the way.”
