Global heavy equipment trading technology specialist Krank has officially entered the GCC market through a landmark partnership with Dayim, one of Saudi Arabia’s leading equipment trading and services companies. The collaboration has already delivered tangible results — including the successful launch of the Dayim Marketplace in under a month.
The new platform, launched in August 2025, is designed to give Dayim full control over its used equipment sales, combining global reach with highly targeted marketing capabilities. With Krank’s technology, Dayim can now list equipment worldwide, restrict visibility to GCC buyers, or create private offers for specific customers — all at the click of a button.
This seller-led model replaces traditional, broker-dependent processes with a transparent and flexible digital system that enables Dayim to manage resale cycles more efficiently while maximising asset value.
“Working with Dayim has been a fantastic collaborative experience which has been a team effort from the start. Together we’ve delivered a cutting-edge marketplace in record time, reflecting what’s possible when two forward-thinking companies combine their expertise,” said David McCarthy, Head of Sales, Krank.
The partnership began with a shared ambition: to streamline the sale of used and surplus machinery in a way that keeps full control in the seller’s hands. Krank’s digital platform provided the perfect solution for Dayim’s long-standing challenge of efficiently managing older fleet inventory while maintaining visibility and buyer relationships.
“Dayim Equipment Rental is proud to partner with Krank to launch our new used equipment marketplace while bringing transparency, efficiency, and global reach to our resale operations,” said Ian Shaw, Vice President of Commercial, Dayim Equipment Rental.
“This collaboration allows customers to access Dayim’s quality-assured fleet through a trusted digital platform, reflecting our commitment to innovation and customer value. By integrating Krank’s technology with Dayim’s industry expertise, we are making it easier for customers to source reliable used equipment with confidence while driving a more sustainable lifecycle for our assets.”
The Dayim Marketplace has already gone live, featuring assets such as a 2025 Genie S-85 Telescopic Boom Lift and a 2014 JLG 1250AJP, both fully serviced and available to domestic and international buyers.
The partnership marks Krank’s official debut in the GCC region, a move that aligns with Saudi Arabia’s Vision 2030 and the region’s unprecedented infrastructure boom.
“With Saudi Arabia’s Vision 2030 driving massive infrastructure investment, the scale of opportunity in the GCC is immense,” said McCarthy. “Having Dayim as our first customer in the region is a huge accolade and the perfect foundation for further growth.”
Krank’s success in delivering a fully branded, integrated marketplace for Dayim within four weeks highlights its agility and customer-focused development model. The company’s platform allows equipment owners to retain full visibility of their listings and pricing, eliminating intermediaries and improving both speed and profitability of resale transactions.
For Dayim, the marketplace is more than just a sales tool — it is a strategic asset for building customer relationships, improving transparency, and driving sustainability.
The digitalisation of used equipment trading enables better lifecycle management, reduces waste, and helps extend the usable lifespan of machinery — critical goals in a region with expanding construction and infrastructure demands.
For Krank, the partnership demonstrates that its tech-driven, seller-led model is not limited to mature markets. “Dayim is a fantastic company with an exceptional team,” McCarthy added. “This partnership marks an exciting milestone in our GCC entry. One we believe will be the first of many.”
