Euro Auctions achieved a hammer total of US $7.2mn during its 15th and 16th December 2025 auction. The figure is said to be almost double what the company achieved in December 2024. The landmark performance reflects sustained growth in regional equipment demand across the Middle East, the company noted.
The sale is said to have highlighted Abu Dhabi’s strength as a live-auction market. Of the total achieved, $4.3mn was transacted on the auction floor on the day of the sale, with $2.7mn secured online. This split remains distinctive within the Euro Auctions group, where online bidding typically dominates. However, in the Middle East, buyers continue to value physical inspection and live competition, particularly for higher-value assets, the firm pointed out.
The company also stated that vendor participation increased significantly; vendors from sixteen countries took part in the sale, with the majority of buyers based in the UAE, reflecting a maturing regional resale market driven by infrastructure investment, fleet renewal, and cross-border trading.
The increase in sales activity has seen a 25% year-on-year increase, including 30% first-time vendors. Vendor asset volumes also expanded sharply, with a 100% increase on December 2024. This aligns with broader Middle East trends as contractors actively release surplus equipment, while project pipelines remain strong, the company confirmed.
Euro Auctions said that buyer engagement reached record levels; almost 700 participants registered to bid, which is said to be double the total in December 2024. First-time buyer registrations rose by 116%, and 55% of buyers purchased live on-site on the day, which is said to reinforce Abu Dhabi’s role as a destination auction.
Geographically, the sale was firmly region-led, with 89% of buyers from the Middle East and a further 8% from Africa, alongside targeted participation from Europe and the UK. The strongest buying activity came from the UAE, Egypt, India, Oman, Uganda, and the UK, reflecting established regional and international trading corridors, the company explained.
“The Euro Auctions operation in Abu Dhabi entered a clear growth phase in 2025. Strong gains in first-time buyers and new vendors, the December sales performance underlined the success of the Abu Dhabi platform, driven by deeper regional engagement, stronger Asian supply lines, and a sharper customer-focused operating model. And now, momentum is firmly set and will carry into 2026,” said Richard Sweatt, General Manager – Middle East & Asia at Euro Auctions.
He continued, “Reflecting on the last 2 years, the progress of Euro Auctions in Abu Dhabi has been significant. There has been a substantial increase in activity from 2024 through 2025, with the business building real momentum across all key metrics. First-time buyer numbers rose by 68% during 2025, while new vendor participation increased by 23%, highlighting growing confidence in the Abu Dhabi sale as a trusted route to market. The December sale was particularly strong, delivering 51% higher sales than December 2024, underpinned by firm pricing and heightened competition across the yard on auction days.”
Euro Auctions said it is continuing to invest in its Abu Dhabi operation, which is supported by its customs-‘Bonded Facility’, a growing vendor base, and strong live-action culture. This has positioned the business as a leader in the region, whilst capitalising on these trends. The December 2025 sale not only capped a record year but reinforced Abu Dhabi’s role as a cornerstone market within the Euro Auctions global network, it noted.
The company confirmed that prices were strong through the auction, underpinned by several standout machines in the December sale. The firm said that the “exceptional individual performances, underline the strength of both the inventory and buyer appetite currently seen in Abu Dhabi.”
“One of the standout changes has been the shift from Dubai to Abu Dhabi. From a cultural and commercial perspective, Abu Dhabi has proven to be a better fit, attracting a larger local buyer base and driving increased engagement at sale time. This has translated directly into stronger bidding activity and improved results,” remarked Sweatt.
Talking about 2026, Sweatt stated, “Looking forward, our ambition for 2026 is clear: to grow all key metrics by a further 20%. We will continue to work closely with major construction and rental companies, supporting them in both the disposal of surplus assets and the acquisition of replacement machines. Outreach to end users, which proved very successful in 2025, we will be expanded further in 2026.”
“Customer service will remain central. We are focused on resolving issues quickly and proactively, while also becoming more selective in the machines we except for sale. By avoiding unusual or higher-risk equipment, we aim to eliminate potential downstream issues and protect buyer confidence. China will remain a key focus for us in 2026 and with our involvement, quality levels are improving, specifications are rising, and we are being increasingly selective, particularly around Tier 2 manufacturing. In addition, Chinese-manufactured attachments for mainstream global OEM machines are proving very successful and represent a growing opportunity.”
He concluded, “All indicators suggest that 2026 is shaping up to be another very strong year for Euro Auctions in Abu Dhabi. With excellent consignments already secured for the March 2026 sale, the platform continues to build on solid foundations, strong relationships, and a clear understanding of its markets.”
