Construction equipment major JCB has announced a partnership with a new British motor racing team as part of its drive to continue expanding its presence in global markets.
A statement from the British manufacturer said the partnership with SportPesa Racing Point F1 team (formerly Force India) will see prominent JCB branding on the two cars driven by Lance Stroll and Sergio Perez from this year’s first Formula One race in Melbourne next month. Branding will also appear on helmets, overalls and the team’s trackside clothing.
In addition, JCB will play a major part in Racing Point’s development by providing machines to help in the construction of the team’s planned new factory later this year. JCB will also provide a range of power tools and workwear for the British team as well as equipment including access platforms and generators to assist the team when it races in Europe.
JCB began its Formula I association in 2017 with a sponsorship deal with another British F1 racing team, Williams Racing, which has now concluded. The new deal offers JCB the opportunity to develop customer relationships at race meetings and to promote its brand in new and existing markets to increase global sales, the company said.
“The popularity of Formula 1 gives JCB an excellent platform to promote our products on the international stage to both new and existing customers. JCB is one of the world’s biggest construction equipment brands and this partnership will help us cement and build customer relationships. We see great synergy with the Racing Point team; we both have a passion for pushing the boundaries of new technology and an ambition to succeed,” said JCB Chairman Lord Bamford.
Otmar Szafnauer, team principal and CEO of SportPesa Racing Point, added: “This is the dawn of a new era for this team and we are delighted to welcome JCB on what is certain to be an exciting journey in the years ahead. We are hungry for success on and off the track and it’s great to have such a dynamic and world-leading brand supporting our efforts as we head into the 2019 season.”