Zahid Tractor, one of Saudi Arabia’s highest profile importers and distributors, has agreed to represent UD Trucks in the Kingdom.
The famous Japanese commercial vehicles brand will join fellow Volvo Group-owned marques Volvo Trucks and Renault Trucks in the Zahid portfolio.
UD Trucks has been increasingly active in the Saudi market, first renewing its line-up by introducing the heavy-duty Quester in 2016 and then adding the new medium-duty Croner in 2017. It has subsequently launched the Quester 40 T in 2018 and revised the range with the ESCOT (Easy Safe Controlled Transmission) automatic transmission and its UD Telematics solution.
UD Trucks was previously represented by Rolaco in Saudi Arabia and said the principal objective will be to: “achieve the highest levels of customer satisfaction whilst ensuring that customers do not experience any delays during the brand’s transition to the new distributor.”
“The customer is central to everything that UD Trucks does – over almost 40 years of operation in KSA, the brand has been focused on delivering the highest possible standards of customer service, with a specific focus on minimizing downtime, ensuring reliability and adhering to UD values,” said UD Trucks in a statement.
The two new partners added that they are committed to raising the standards of customer service and support to the highest levels, “reflecting UD Trucks’ ambitions for the Kingdom and Zahid Tractor’s long-standing reputation as a customer-centric organisation.”
Mourad Hedna, President of UD Trucks MEENA, described Saudi Arabia as an extremely important market for UD Trucks.
“In our new partnership with Zahid Tractor, we see excellent potential for future growth and look forward to implementing the significant plans we have for the Kingdom together,” he said. “At the same time, we recognise that the strong reputation that the brand enjoys throughout the country would not have been possible without the efforts of Rolaco Group over recent decades. We thank them for this, and wish them success as they pursue their efforts in other fields.”
Nasser J. Bayram, group president – transport, Zahid Group, said his company values the new opportunity and partnership with UD.
“We are excited about the strategic potential it adds to our portfolio with its range of Medium and Heavy Duty trucks. UD, a Volvo Group Brand, is a natural fit to Zahid Tractor, a Volvo Group partner of 40 years,” he said. “The same infrastructure, after sales services, Customers Centers network we already have in place serving our Volvo Trucks, Renaults Trucks, and Volvo Bus customers will be welcoming all of UD existing and new customers. UD is also well positioned to join our “Made in Saudi Arabia” Production line of 20 years at our new factory, Arabian Vehicles Industries (AVI), in King Abdullah Economic City – Rabigh, in the near future. This new alignment only demonstrates the strength of our 40 years of partnership with the Volvo Group.”
