Genie dealers across the East region, covering West and South Africa, the Middle East, Turkey, the Far East, and India, convened recently in Dubai to exchange insights, align goals, and foster collaboration to enhance the exceptional service Genie provides to its customers throughout the region.
The East Dealer Summit provided a platform for discussing various topics, including the electrification of equipment, the future of electric and hybrid machinery, and aftermarket support such as parts and life cycle management. Dealers gained valuable insights into Genie’s product roadmap and the company’s ongoing commitment to innovation. These advancements aim to meet the industry’s demand for quality, cost-effective equipment suitable for both current and future job sites.
Sharbel Kordahi, Genie’s Managing Director for the Middle East and Sales Director for AWP ME, expressed delight over the face-to-face meeting.
“It was wonderful to have an opportunity to get together in person again,” said Sharbel Kordahi, Genie Managing Director Middle East & Sales Director AWP ME.
“Through this event, Genie and our dealers reinforced our commitment to developing a cohesive regional dealer distribution channel. We are grateful for our strong partnerships with our dealer network and the quality service they provide to their customers — a great example of our Quality By Design brand promise in action.”
The event concluded with a celebratory dinner, honoring the efforts of Genie’s dealers across the East Region.
Will Westley, VP of Sales & Support for EMEA, commented on the significance of the region in the aerial equipment market. “The East Region includes many countries that are seeing significant growth in their aerial equipment markets. The regional Genie team and our dealers should feel proud of what we have accomplished in the region, as well as energized by the opportunities to further enhance Genie customer experience and value through future solutions shared this week.”
