Quality Equipment Rental LLC (QER), one of the UAE’s leading rental companies, has made a significant investment in its fleet by ordering 30 aerial work platforms from JLG, marking the company’s largest-ever purchase of such equipment. Founded in 2007 and based in Dubai, QER is well-known for providing high-quality rental equipment to support construction projects across the UAE and Saudi Arabia.
The recent order includes a range of JLG’s most in-demand models, such as the 800AJ, 860SJ, 600AJ, 660SJ, and 450AJ boom lifts.
topheTheir versatility, reach, and load capacity make them a crucial asset for tackling a wide variety of tasks across these industries.
Commenting on the investment, Ashfaq Hussain, Managing Director of QER, highlighted the importance of the order in strengthening the company’s operational capabilities.
“This investment is pivotal for QER as it significantly enhances our ability to meet growing industry demands. JLG’s equipment, known for its reliability and cutting-edge technology, enables us to deliver projects with greater efficiency, precision, and safety.”
Hussain further emphasised that the purchase not only boosts QER’s performance but also helps maintain its competitive edge in the market.
“Our focus has always been on providing top-tier equipment that aligns with our commitment to excellence, and this investment is a reflection of that philosophy.”
The new boom lifts were supplied through JLG’s Dubai office, located in Jebel Ali, which has been a key hub for the company’s operations in the Middle East, Africa, and Turkey for over 15 years. The Dubai office plays a critical role in supporting sales and customer care activities across the region.
Mohamad Lakis, JLG’s Sales Director for the Middle East, Africa, and Turkey, expressed the significance of the order for both companies. “This is a landmark order for us as it further strengthens JLG’s presence in the Middle East. It also showcases the trust that leading rental companies like QER have in our brand. Our reputation for delivering advanced technology, reliability, and strong ROI continues to make us the number one choice for customers in the MEWP industry.”
With this strategic investment, QER is poised to enhance its position as a key player in the UAE and Saudi Arabia’s rental equipment market, supporting large-scale construction and infrastructure projects with advanced, reliable solutions.