JLG Industries has announced the opening of a regional hub in Dubai, where new machines will now be stocked closer to customers in the Middle East, resulting in improved availability and reduced lead times.
The hub officially opened earlier this year and its inauguration was attended by JLG President Mahesh Narang on his first visit to the region, along with MEA & Turkey Sales Director Mohamad Lakis, and valued customers and partners. The event demonstrated the strategic importance of the Middle East within JLG’s global operations.
Responding to market needs
This latest development strengthens the manufacturer’s market responsiveness as well as the resilience of its supply chain. Its customers will benefit from significantly faster deliveries and enhanced service levels, which are vital for companies working in fast-paced and project-driven environments.
“This facility highlights our ability to listen to the needs of our customers and respond with a solution,” says Mohamad Lakis. “They requested shorter lead times, and now we will be able to deliver machines much quicker from the new Dubai hub than from the factory – within days, rather than weeks.”
Mahesh Narang added: “We are delighted to announce the opening of this new location as it enhances our ability to support our customers across the Middle East, by bringing our products closer to the market. It will also help us to further strengthen partnerships and grow our brand presence in this important region.”
