As 2025 winds down, activity is ramping up across the UAE’s yards and job sites. While some businesses look to offload surplus machinery before the year closes, others are gearing up for expansion in 2026 — and for both, Ritchie Bros. has the perfect opportunity.
The asset management and disposition giant, part of RB Global, has launched its End-of-Year “Boost your year end” campaign, a strategic initiative designed to help sellers convert idle assets into liquidity and assist buyers in sourcing high-quality equipment before the new year begins.
For sellers, Ritchie Bros. offers a quick and transparent route to market through its unreserved auctions and Marketplace-E private-treaty platform, ensuring wide global exposure and payment in as little as 21 days. “It’s the ideal moment for companies to clear out unused machinery and rebalance their books ahead of 2026,” the company said.
Meanwhile, buyers can tap into a diverse portfolio of construction, agricultural, and transport equipment, available through multiple sales formats. Whether purchasing directly via Marketplace-E or competing in an upcoming unreserved auction, they benefit from full price transparency and optional logistics support, enabling them to start 2026 fully equipped.
Momentum builds in the Middle East
Ritchie Bros. reports particularly strong momentum in the Middle East, where anticipation is building for its Dubai year-end auction, scheduled for 9–10 December 2025.
The auction will feature hundreds of used and unused machines and vehicles, with early highlights including a 2023 Hyundai HX350AL, 2020 XCMG QY50KA, 2025 JCB 215LC (Unused), 2023 Hamm HC119i, 2001 Komatsu HD785-5, and 2016 JCB 3DX.
Record-breaking engagement in Q3
The End-of-Year campaign follows the company’s record Super September Q3 performance, which saw unprecedented engagement across EMEA markets.
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Construction & Industrial: Over 18,300 lots sold, attracting 12,500 bidders and 4,600 buyers from Spain, France, Italy, Germany, and the UK — a five-year high. Top-selling equipment included crawler excavators, telehandlers, mini excavators, wheel loaders, and articulated dump trucks.
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Agriculture: More than 760 agricultural lots were sold, with 2,600 bidders and 530 buyers, another five-year record, led by activity in France, Germany, and Italy. High-demand assets included tractors, cultivators, combines, discs, and sprayers.
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Transport: Over 820 transport lots went under the hammer, drawing 2,800 bidders and 560 buyers from Spain, France, Italy, the UAE, and the UK. The segment was dominated by SUVs, truck tractors, lowboys, and pickups.
“Our Super September Q3 results highlight sustained confidence in the used equipment market and the value our auctions and digital platforms bring to sellers and buyers,” said Duncan Ainscough, Head of Sales at Ritchie Bros. EMEA. “With record engagement from bidders, the upcoming End-of-Year auctions provide a prime opportunity to sell surplus equipment or secure the assets needed to get a head start on 2026.”
