Ritchie Bros. is launching Super September 2025, a high-intensity month of equipment auctions designed to meet booming international demand across the used construction and transport equipment markets.
With over 10 major auction events taking place across Europe, the Middle East, and Australia, the company is capitalising on strong year-to-date momentum. According to Ritchie Bros., buyer participation has surged 21% year-on-year, with bidder registrations up 19% across its channels in the EMEA and APAC regions — signalling continued confidence in the used equipment marketplace.
“This September, we’re asking customers to Think BIG,” said Duncan Ainscough, International Head of Sales at Ritchie Bros. “We’re offering more auctions, more choice, and greater reach than ever before — backed by transparent information and expert support to help buyers and sellers move forward with confidence.”
High-Demand Categories and Global Reach
Buyers from Australia, Spain, France, Italy, and Germany have led international activity, with the most frequently transacted categories including:
Construction:
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Mini excavators
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Boom lifts
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Crawler excavators
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Wheel loaders
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Articulated dump trucks
Transport:
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Single and tandem axle truck tractors
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Dump trailers
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SUVs and pickups
Through Super September, Ritchie Bros. is offering public timed auctions and direct purchasing opportunities via its 24/7 Marketplace-E platform, enabling buyers to secure equipment for year-end projects or long-term planning — wherever they are in the world.
A Seller’s Opportunity
The campaign also presents a key moment for sellers, with Ritchie Bros. highlighting that now is the time to bring used machinery and vehicles to market.
With its unreserved auctions and online selling platforms, Ritchie Bros. provides multiple tailored options, enabling sellers to reach a global buyer base and receive proceeds within 21 days in most cases.
“Ritchie Bros. offered us various platforms across the year and routes to the customer, as opposed to a traditional single auction,” said Huw Richards, Group COO at Walters Group. “They proposed a bespoke auction strategy that aligned perfectly with our requirements.”
Samuel Mercer, CEO of Plantforce, added: “We wanted a team that was knowledgeable and helpful — and so far, Ritchie Bros. has been just that.”
Auction Calendar: Save the Dates
Super September features a packed calendar of events across major global hubs:
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UK & Ireland – 13–14 August
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Australia Unreserved Auction – 20–21 August
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Australia National Agricultural Auction – 10 September
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Benelux – 16–17 September
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Ocana, Spain – 17–18 September
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Meppen, Germany – 18–19 September
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Dubai, UAE – 22–23 September
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France – 23–25 September
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UK & Ireland (second event) – 24–25 September
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Italy – 2–3 October
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Marketplace-E – Ongoing, 24/7 online
